Creating a logo design might sound like an easy task with the availability of logo generators that can create logos in minutes. However, there are far more complexities and rules involved while designing the perfect professional logos than you can imagine. You can create a stunning professional logo for your brand only if you know what things are needed to be focussed upon. Here are the top tips to create a stunning professional logo design From Logo Maker
Make Your Logo Ownable
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Creating a logo design that can be confused with other brands’ logos is completely useless. The worst that you can think of in this scenario is your target audience going to your rivals. The logo design of your brand must be different from everyone or in other words ownable. A unique and professional logo design will keep your target audience to just you.
After you are done creating your logo design, there are chances that people will copy it and use it. The first idea that you get while designing might come into other people’s minds too. Take time and create various versions of your logo design and go with what suits you the best.
Simplicity Is the Key
It seems adding loads of pretty things can make something from zero to hero. However, it isn’t true at all. Adding too many elements to the logo design will make it overwhelming, make it lose purpose, and whatnot.
Simplicity is the key to designing stunning professional logo designs. Simple but powerful logos are the ones that rule the business world. Have a look at Apple, Mercedes, Chanel, YSL, Nike, all of these are too simple. Simple logos convey ideas and concepts much better than ones filled with too many elements.
Use Visual Double Entendre
Visual double entendre actually means that a logo design is created in a fancy manner using two pictures wrapped into one clever visual representation of a concept or idea.
For instance, here is a similar representation of logo design for a brand named Wine Place. Imagine the logo design which has an inverted wine glass image with a line pointing downwards. This figure also looks like a pin at first glance which represents the word place or location. Therefore, in this logo design, a visual double entendre is used to make the logo more interesting in a clever way.
Consider Symmetry and Proportion
Symmetry and proportion are quite important topics when designing a logo. You cannot just skip this option and create a logo without it. These rules need to be followed to create professional logos that are timeless and appealing too.
The Apple logo does not seem to follow this rule at first glance. But, when you look carefully, every element of the logo uses symmetry and proportion. Even the bite in the apple is also in proportion with the whole logo.
Color is Key to Stunning Logos
The importance of colors cannot be stressed enough for creating professional logo designs. The color palette is quite an important consideration to creating a logo. It is because colors carry meanings and they also communicate ideas and emotions.
If you have already built your brand then you need to go for colors in the brand palette. If you are just beginning then you can take your time to explore. Find out what your brand is all about and who it is going to serve. Colors are known to trigger certain emotions in humans. Figure out the emotions that you need to target and choose the colors that serve the purpose. Restaurants usually go for red and orange colors as they induce hunger. However, banks use blue color to build trust and calm people.
Create Something More than Just a Symbol
Your logo design can look professional and unique but still have something missing. That one thing is a story. A backstory behind a logo is hugely important if you plan on connecting with your target audience’s emotions.
A logo must be appealing obviously but should also have a meaning, an obvious and hidden one. The FedEx logo has an arrow, the Apple logo has a bite which is a visual pun for ‘byte’. Explore your options and create something that amazes anyone who looks at your logo design.
Go With Custom Type
One of the main motives here is to create a professional logo design that is unique. To reach this goal, using custom lettering is the best idea. You can give your logo a unique and special feel with amazing custom lettering.
Usually, after choosing what to write, people go to the font menu and choose one. But in order to be unique, you need to do things a little differently. Get a custom type created as it will ensure uniqueness and appeal to audiences more.
Passive Vs Active
Instilling motion or sense of activity into logos can add life to a simple logo design. It cannot be appropriate for every logo design like that of Apple or Chanel. You can use it if this tip fits your list.
For example, the Twitter logo consists of a bird with wings open and a face pointing upwards. The logo was not like it is today when it was first created. Earlier, the bird did not have wings and was posed standing on a branch. The brand made amendments with time to create a logo that turned from a passive into an active one.
Use Shapes
Shapes are another important element of a logo design. They add symmetry and proportion to the logo. You can use shapes and create a simplistic and minimalistic logo that attracts your target audience.
Shapes consisting of interesting gradients and textures can create a next-level design.
Make Use of Negative Space
Negative space can also be referred to as the white or empty space left in the logo. It is better to have one to represent other elements clearly. In addition to this, negative space can be used cleverly in a logo to represent something.
For instance, the FedEx logo has a hidden arrow created with negative space. The arrow is not useless but represents what the company does.
Follow these amazing tips and create unique and professional logos that mesmerize your audience in a glance.
