“It’s getting so taxing to sell online!”
“I understand the pain too! Isn’t there an easy way to earn money online?”
“Well! I heard Google provides tons of opportunities to do business online.”
“But do you know what all Google provides that can help you flourish your business and earn more?.”
Let’s find out more.
There are numerous online platforms or marketplaces to help you sell online. Then why Google? That’s because of reliability and trust it has earned. Think about searching anything online, your first response is, “Let’s Google it”. This term in itself tells us the impact of Google on our day-to-day lives.
Now think of its impact on the life of eCommerce sellers, especially when eCommerce is booming in every nook and corner of the country. A few more reasons why Google can help your business grow:
- It is one of the most significant search engines in India, where your consumers are searching for your products.
- It is the first point of contact between sellers and buyers through search results.
- It provides multiple options to earn money.
- It gives you the right tools, data, campaigns, and algorithms to build your business from scratch.
With Google as your online marketplace, you can be one of the top sellers on the platform. Let’s know-how!
How E-Commerce Sellers in India Make Profit Online With Google?
Table of Contents
More and more businesses are embracing e-commerce to stay abreast of changing demands in India. Here is a list of some of Google’s opportunities for you to increase sales and attract more eyes to your online store.
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Google Ad Words
There are many paid and organic ways to market your products and showcase them to millions of eyeballs. Google Adwords is one of the many ways to reach your customers instantly. It offers various kinds of pay-per-click (PPC) advertisements like Search ads, Call-only ads, Dynamic ads, Display Ads, Shopping Ads, Video Ads, Remarketing ads, and more.
In these ads, you bid on keywords related to your business and pay according to the number of clicks each ad gets. With Google Adwords, you can get faster results than SEO, increase awareness about your brand, re-engage with visitors from your site, keep track of your ads performance, and help you analyze your competition.
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Google AdSense
As an eCommerce store, you must be putting out content in the form of blogs, ebooks, and more to market your products and drive traffic to your website. However, did you know you can also utilize this same content to earn money through Google Adsense?
Perhaps it is the most effective way to earn money on your online content. AdSense matches ads with your site based on the content you publish and your visitors. The ads displayed on your site are created and paid for by advertisers who wish to market their brands.
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Google Reviews
Do you want to bring more credibility to your business without spending a dime on it? Well, Google reviews can help you get there. Almost 59% of shoppers use Google as the most popular platform to review products.
Why? Because they believe that Google welcomes authenticity and originality. Good reviews on Google enhance the effectiveness of local search campaigns. It will get you access to more click-through rates and customers. However, how will you get them? Simply ask your customers for reviews, send emails to them, and advertise your Google reviews to your customers.
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Google Merchant Centre
Many eCommerce sellers find it difficult to simultaneously manage their online business, campaigns, and inventory. But not anymore! Managing your online and in-store product inventories is easy with the Merchant Centre. You can make your products and shop’s information available to Google so shoppers worldwide can find it.
So are you ready to sell your products globally? Through Google Merchant Centre, showcase your products on paid and unpaid channels. Get holistic reports of all your integrated programs to your merchant account. Discover actionable insights on pricing, merchandising, and more to guide your business decisions.
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GPay
Whether you have a small business or a big eCommerce enterprise, Google Pay makes it easy and seamless to accept payments. Adding Google Pay to your store lets you connect with more customers and focus on expanding your business. With Google Pay, accept your payments quickly and instantly. You can receive direct UPI payments without any point-of-sale system or choose to receive and pay through QR Codes.
The insights you need are now at your fingertips. Get a synopsis of your transaction history and sales at once. Check out your daily, weekly, or monthly statements to track your revenue. Not just that, earn rewards and receive them directly on your bank account. You may use other secure payment gateways like Razorpay, Credit Card, Debit Card, UPI, and more.
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Gmail
A well planned email marketing can help you grow your online store, establish better relationships, and create better brand awareness.Experts say, it is 40 times more effective to grab your customer’s attention than any other social networking site like Facebook, Twitter, Instagram, etc.
You can use different kinds of emails to target your customers: the welcome email, offer email, survey email, request email, newsletter email, reward email, and more. Additionally, you can create special emails for a season sale whenever a campaign is running. Use eCommerce email segmentation as a marketing strategy to divide your customers into different categories to personalize well-tailored email messages for each group.
A Parting Note
Now you know how to make your online store more successful through Google. There are several methods to generate leads through Google. Not just that, you can also track your performance and give a seamless experience to your user.
So are you ready to try all these ways to earn more money on Google? Do not forget to tell us about your experience and how Google helped you run your marketing campaigns smoothly.
