A large number of businesses deal with a roadblock when considering the online video. As a matter of fact, misconceptions and wrong assumptions are the reasons for the roadblocks. Many businesses overlook the online video animations, considering that animated videos are an option for only the big companies with massive budget and time. These companies often prefer live-action videos for advertisement purposes.
It is possible that you can deliver a message through making a video with your mobile phone camera and a physically available person. However, the live-action video will require you to come up with a location for the scene, actual actors or actresses for portraying a character, a huge wardrobe of clothing of the characters, and more things. Also, you will require a significant budget to get these things. In addition, you will require time for planning the live-action video. It means you will have to schedule a full-fledged photo shoot and production. All these are subjected to external factors such as weather conditions that can affect your video.
On another hand, the animated videos can be created rapidly in even the tightly controlled environment. Almost every tool that you require for creating a fantastic animated video will be able to communicate to your customers, allowing you to grab their attention easily and effectively.
Presenting Your Brand
When you build an animated video for online marketing, an entire marketing structure is built at the same time. This structure includes the aesthetics and values of a brand within a mind. You can control the aspects such as the color, music, movement, and more that will not be available in the live-action video. The animated videos will play a vital role in improving the overall brand identity of your business. Using animation will help you ensure delivering the core values to the customers.
If an animated video of about 60 seconds is not offering any benefit to your business. Then, you can build a micro animated video in form of GIF. Various animated video production companies use this approach to leave a lasting impression among the audience mind.
Tell a Story
Undeniably, storytelling is an essential aspect of the successful online marketing strategy. Also, it serves as the key skill to master when you want to send your business’s value to the end customers effectively. Including a fantastic story into an animated video will provide the customers with a preview of how it would be like to be a customer of your business.
Many online marketers have become hung up on the storytelling approach. Unlike the mainstream belief, storytelling is not about just the company. It is about the prospects and the values that they want when using the product or service offered by your company. It is solely about the potential customers and values that they receive at the time of using your products or services. The best brand stories can prioritize the prospects as the rock stars. You can think about your company as the supporting character for the customers.
In essence, you should remember that creating a story for the animated video should not be a process that requires overthinking. Storytelling is a humanizing factor, and we often don’t realize that we aren’t doing it.
Appealing the Broad Range of Potential Customers
Various people debate that animated videos can only appeal to the children. However, the popular TV shows like the Simpson and Family Guy have proved them wrong. In essence, animated videos aren’t comedic. Many YouTube channels comprise animated videos that clarify various scientific phenomena, and they hold more than millions of subscribers.
Interestingly, the animated videos can appeal to the larger audience base than just the kids. Animated video marketing has the potential to reach out to customers located across varied demographic cultures and groups.
The Explainer Videos
Having animated videos solely for marketing purposes do not have to encourage the prospects to make a purchase only. You can use it to maintain engagement until a specific level. For instance, you can utilize the animated videos for creating the product guides. It will serve as an effective way to provide education to the customers belonging to different levels.
Know How to Go Viral
Almost every company wants to build viral content that can capture the attention of the larger audience’s base. An animated video should reach a new segment of customers effectively, offering extended publicity. A concern is that there is no checklist for elements that can make the content go viral at all times. However, one thing that is certain is that, if you aren’t producing an animated video at all, then nothing will happen i.e. no benefit in term of customers’ base, leads, conversions, or revenues.
On another hand, if you create an animated video of good quality through using good practices and better marketing strategies, then chances are that you will have an opportunity to promote your brand a larger digital landscape.