Did you know that Facebook is the best social network to boost your sales? In this post, we will tell you why you should use this network to increase your sales and how to sell on it.
Today, Facebook is still the social network par excellence for the vast majority of users of the web. For that reason, it can become a great tool to boost your sales on the Internet. If you want to know how to sell on Facebook, you will get tips that will help you get it on this post.
Why should you advertise your products on Facebook?
Facebook is the platform with the highest number of users. It has more than 2,167 million accounts. It is practically impossible that your target audience is not there.
It is very important that you succeed in segmenting your audience correctly to present your products to those users that want them. In addition, Facebook has tools that will serve to better segment users and analytics to measure their behaviors, as well as the performance of your actions.
Tips to sell on Facebook
Here are some of the tips that will help you succeed in making sales on Facebook.
1. You need a good Fan Page
The first thing you should keep in mind to know how to sell on Facebook is that you need a good presence in this network. Promoting your products on your company’s page is useless if it is empty, without content, without contact information. If your Facebook Fan Page is still not well worked on, follow these tips to achieve it:
- You must complete all the information on your company page. Do not forget to include contact information.
- The design of your page should be attractive to your target audience.
- Includes links to your website (and your product and service pages).
- Including a video on the cover will always give more visibility to your page.
- Get the “High response level to messages” badge.
2. You must be creative
For your publications to attract attention you must make them attractive. How can you achieve it? You have to show your creative instinct. Your contents (videos, texts, images) must be informative and attractive. The emoticons that you include are also part of the aesthetic of the publication.
3. Think of the mobile user
Although Facebook can be used from the computer, more and more users are using their mobile devices to connect to social networks.
Therefore, never forget how the images look on these devices.
4. Organize contexts
There is nothing better than a contest to get attention. Of course, it is not a practice that you should use often. If you manage to handle it correctly, you can achieve great results.
For the strategy of your contest to work well, you must consider the objectives you want to achieve with it:
- Increase your sales.
- Bring traffic to your website.
- Publicize or promote a product or service.
The contest can be done from the social network itself or simply announce them on the platform.
5. Video is essential
Facebook has more videos on its platform than users. Videos are a very visual element that helps to convey a message directly and easily. They will help you generate more interaction and dynamism.
Do not forget that you must upload your Facebook video natively. Always do it from your own computer or mobile and not through links that take users to external platforms such as YouTube.
6. You can use the Influencers Marketing
Since Facebook is a social network, why not use experts in the field? The influencers can support your products or services on this platform. To do this, you must locate the most relevant influencers for your target audience.
7. Create a store on Facebook
Facebook allows you to add a store where you can display the products or services that you sell on your website to your Fan Page.
Thanks to your Facebook store you can:
- Show your products and services.
- Communicate with customers directly from the store.
- Get statistics about your products and services.
8. Advertise your promotions
You can achieve attracting your audience using promotions or discount coupons. The good thing about this strategy is that you will be able to attract more visitors to your website due to their interest in the products and services you have on promotion.
9. Facebook Ads
This tool is ideal for selling. Thanks to Facebook Ads, you can generate advertising campaigns and reach your target audience, segmented by many interests.
With this tool, you can segment based on the following factors:
- Country or city of residence
- Civil status
- Interests and behaviours
The best thing you can do to succeed with your Facebook Ads campaigns is to contact professionals to get the best results.
10. Instagram can also be helpful
Since Facebook bought Instagram 2012, this mobile platform has become an ally of Facebook. Many Companies take the opportunity to advertise their products in both networks since the advertising tool is the same for both.
Of course, you must first know if your target audience is on Instagram or not.
These are the tips that we propose to you to know how to sell on Facebook. Do you see yourself ready to start increasing your sales using this social network? If you continue to pose a good strategy on Facebook and follow these tips, you will achieve what you set out to do. For your optimized web development projects, you should meet with top web development companies.