Every business owner would want to have a successful marketing strategy. If people aren’t aware of your products or services, how can you expect them to buy it? Video marketing puts you on the cutting edge of online marketing. Youtube has more than 1 Billion visitors and average view time is 40 minutes and every day 5 billion videos are watched, aren’t these numbers convincing enough to move to video? If you are getting started with video marketing, this blog is for you.
When you start with Video marketing or publishing your videos on youtube, the number 1 goal you have in mind is increasing the number of subscribers. Having subscribers encourages viewers to keep checking your channel for new content. How to increase subscribers? Is there any magical formula? NO!
The only secret to increasing number of subscribers is putting out more and more interesting content in form of videos. Having just 1 video will not get you tons of subscribers, you will have to keep adding videos to your channel to grow your subscriber base. The reason why people subscribe is to get notified when you have a new video out, if it is not frequent, there is no need of subscribing.
When you start out producing videos, have specific time set for it each week. Set your goal and work towards it. Producing video is a time consuming process, if you are running short of time, you might not grow. Most people start with video marketing with full passion, they produce videos every week when they start out but as the time goes by, they run short of time and leave it. Thus wasting all the hours spent on it. If you start video marketing, you will have to be determined and never look back.
The 2nd question every video marketer has in mind is how to make a video go viral?
Videos only go viral for quality content. You need not have expensive video equipment for your video to be viewed by millions of people. If it contains relevant information that is important to them, people will watch a video that is just okay. (That is the reason why funny cat videos shot on mobile goes viral) Quality is still important, of course, so get the most from your money by investing in quality equipment. A professional, finished product is a must-have. Invest in quality and see your followers come in quantity.
Now the third question which you might have in mind is what type of videos to produce?
People are always searching for how-to videos. You can attract a lot of people by creating some video tutorials on topics your customers will be interested in. Once people identify you as an expert, they will continue to check out what you may have to offer.
Make sure that you include working links to products you are promoting on your video. The link should be displayed within the content of the video, as well as in the description if possible. This way, this link will be there in case people end up sharing the video somewhere else. It is always wise to make a request of viewers within your videos. Having a “call to action” is important. Giving a call to action quite literally tells your viewers what to do next. Just make sure that it is easy for your viewers to find.
Once you have the cleared the above 3 questions, you will want to know ‘How to get started with recording a video, what accessories do I need and how to edit them’
Shooting your videos with a tripod will help their appearance tremendously. Shaky camera effects are mainly for horror films and not professional videos. Use smooth panning and steady shots for marketing purposes. Viewers generally decide on the value of a video in just a few seconds.
Long videos are boring, short is better. For maintaining viewer interest and ensuring the reporting of the proper information, three minutes is the ideal time. Five minutes is pushing it, but it can work if you have very interesting content. Try to keep it short and to the point.
For the purpose of editing if you are just getting started, start with Camtastia Studio, Corel Video Studio Pro or Cyberlink Powerdirector. All these tools will help you get started with your video editing and make your journey smooth. Once you get acquainted with these tools, you can go for advanced tools.
All your videos should have some sort of call-to-action. Let people know that they need to get to buying in a hurry. Give clear, concise instructions about the next step to ensure that they are able to follow through as soon as possible. Always end your videos by stating the actions you want your customers to take.
Embed your video on your website in addition to simply posting it on YouTube. That way, they can easily see the rest of your products without too much trouble. If you have an eCommerce store based on Magento, you can hire a Magento Developer to add all the video links into the description dynamically. Embedding videos to each product can be tiresome.
Try to use some music. Think about commercials you’ve seen and you’ll see that music adds interest to most videos. Look for music that is suitable, and work that into your video. You’ll be more likely to attract viewers by adding music to your videos. This will also help you if you aren’t comfortable with being onscreen. Make sure you include music which is royalty free (you can get tons of it from youtube library). If you use copyrighted music, you might land into trouble.
Having read this article, you can now take a head start to create your own video marketing strategy. Videos are a newer and very well-known way to market a business, so you have to learn what you can about video marketing. Doing so can boost your profits noticeably. Remember to stick to high-quality content and produce it regularly.
Guest Author : Shetul Majithiya is an e-commerce analyst and digital marketing executive at Emipro Technologies. He writes about Conversion optimization, Adtech and Analytics. He helps eCommerce businesses innovate and leverage the power of data to reach new heights.