The coronavirus epidemic has made businesses realize how unprepared they are for disasters. Survival is all about staying strong amid the crisis and adapting with agility. Businesses can actually get through and emerge stronger by taking a proactive approach during this tough phase. That is what you may have already done by switching to the remote working model. Apart from facilitating remote work, there are some changes you can embrace your web strategy to stay afloat. Here are some ideas to implement with your new website to gear up for the COVID era.
Invest in a dedicated COVID page
Since everyone wants to talk and read about the virus now, having a dedicated COVID page on your website is a great way to power up your brand. Alternatively, you could consider adding some information related to it on the home page. Highlight the initiatives that your business is taking to protect your customers and employees from the epidemic even while resuming business. The intention is to be in touch with the audience and convey that you are concerned about their well-being.
Upgrade your e-commerce capabilities
Right now, upgrading your site’s e-commerce capabilities makes sense because that is the way customers would prefer to shop in the coming time. With social distancing becoming a norm, the trend of retail shopping is already shifting towards e-commerce. If you have a functional online presence, the battle is half won. While businesses already running on this model should look for a website revamp, those selling via brick-and-mortar model should make a move sooner rather than later.
Get aggressive with online marketing
Just having a great-looking and feature-rich website is only half the work done. You also need to consolidate your online presence to be visible to the customers out there. The best way to do it is by taking a more aggressive approach to online marketing. If you are new to the domain, you can browse Snupit in India to look for expert digital marketing professionals around you. They can help you create a result-oriented plan with a combination of tactics like search engine optimization, social media marketing, paid ads, and more.
Create online videos and presentations
Apart from fortifying your web presence, you need to go the extra mile to engage the audience right now. Since you cannot interact with them on a personal level, creating online videos, demos, and presentations is a smart idea. These videos not only boost engagement but also deliver the information that your customers need to know your products and services better. And when people are spending more time online, interesting video content is sure to keep them hooked. Visually attractive free PowerPoint templates are a great tool for building highly impactful virtual presentations to engage and communicate more effectively with your audience.
Another good measure to enhance your web strategy right now is by personalizing interactions with potential customers. Sending across personalized emails and notifications is the best way to show that you care. You need to be extra thoughtful about the messages you deliver during the crisis; focus on building relationships rather than selling. Going the extra mile will surely make them your brand loyalists as they connect at a deeper level.
A resilient and agile approach is the best weapon that any business can use to deal with the pandemic. Stay ahead with a targeted web strategy and you will certainly make through.