Many of us know that the content is called the king of today’s marketing. No wonder that many marketers get inspired by such knowledge and put double efforts into producing a lot of content, hoping this will help them to build more links, to expand their audience and to promote their brand better.
Unfortunately, it isn’t that simple. Producing more content doesn’t guarantee that your content strategy will be successful. If you work hard to create content for your company but the result still don’t pay off, most likely you’re doing something wrong. But how to find out what exactly is wrong? Well, I can help you with that, offering you the most common reasons of why more content doesn’t bring you better results.
1.Your Content Isn’t As Good As You Think.
Yes, it is important to update blogs and social media regularly in order to build and expand your audience. However, the quality of your content is even more important than the amount of it and the regular updates. Sometimes marketers simply focus on numbers, thinking that the more content they produce the better. And usually, this affects the quality of the content in not a good way.
Your goal here is to deliver interesting and unique information instead of delivering boring one five times a day. Moreover, you have to work on making this content not only interesting but also diverse: create various types of content and don’t forget to mix them so your audience won’t have to read articles for a week long and then watch videos only.
2. Your Content Isn’t Original.
Following the trends is good, but repeating the ideas everyone else repeats won’t get you the desired result. Your content can be well-made and delivered well, but if it simply repeats the information the readers can find elsewhere, it isn’t effective much. You have to focus on providing your audience with valuable information and valuable information is the one that is usually hard to find. That’s why you should share your company’s business tips and professional advice rather than writing your version of an article on a topic already explored by your competitors.
Moreover, you need to make it original and good in order to succeed. If you want to stand out among competitors, you need to raise new topics, generate bright ideas and make your content ten times better than the other. The Internet today offers huge amounts of information and people simply cannot explore it all. Their get tired easier, they use various tools to block advertisements, they close the websites if nothing catches their attention there in the first few minutes. That’s why it is so important for a company to make a difference, providing content that is interesting, new, well-written, and trustworthy.
3.Your Content Is Hard To Find.
Let’s assume your content is original and interesting, but readers still won’t come. What can be the reason here?
Usually, visibility is the main reason. No matter how good your content is, it’s useless until your readers find it – and that cannot do so because you don’t make it visible. Simply creating a content is half of a work and promoting it is another half.
You need to be sure that your content is shared everywhere where needed and that it is done properly. Expand your presence in social media, create accounts on the most important platforms and work hard on how to present your content. Share it like you’re really excited about it, describe it like you like it a lot: after all, if a content doesn’t look appealing even to you, why should your audience like it?
4.You’re Trying To Be Too Original.
As mentioned above, blindly following the trends isn’t always good. However, ignoring them completely isn’t good too. Some marketers decide to create an original marketing strategy, making it totally different from the ones used in this niche: for example, they publish different type of content, focusing more on the videos than on texts, or try to become trendsetters instead of using some latest trends. Yes, such strategy can work but no one is able to guarantee that it’ll definitely be successful.
That’s why you should take existing strategies and tendencies in your niche into consideration. Why trying to reinvent the wheel where there already are plenty of working and effective content strategies?
5. You Don’t Have A Clear Strategy.
Marketing strategies are basically a map, making the whole content creation process much easier and pleasant. However, statistic shows that not all marketers actually have a properly written content marketing strategy (and some don’t have it at all). This can lead to the generation of a completely random content that simply doesn’t work.
If you want your content marketing to be effective, you need to create a strategy. It allows you not only to make your content diverse and interesting but also to understand how you identify your company’s meaning, how you want to position it, who is your right audience, and so on. This knowledge helps connect with your customers more easily and present the brand in the right way.
6. It’s Not The Content That Doesn’t Work.
Sometimes there’s no point in searching what went wrong with your content: in some situations, everything is fine with it and the problem lies somewhere else. The devil can definitely be in the details: maybe it’s your SEO that’s bad or a design of your website that is hard to read, or something else. Such things happen rarely, but they still happen, so it’s very important to check that everything, not only the content, is flawless.
While it matters what’s the main reason is, simply finding it is not enough. You have to take action quickly and do everything you can to change the situation, fixing your mistakes and improving your content marketing strategy. The sooner you’ll act, the better it is for your brand: you’ll be able to promote it better and faster once you’ll figure out what was wrong.
I wish you good luck and hope that your content marketing strategy will become a success!
Guest Author: Sophia Clark is a creative writer from New York who loves to share her thoughts with readers. She is a tutor and a freelance writer for BeforeWriting.com, who is interested in education, blogging and sharing her ideas. In her free time she enjoys writing fiction as well as reading it. Her big dream is to publish a novel one day. Connect with her on Twitter and Google + or find her in other social media.