Business

A Guide to Accelerate your Business with Right CMS Platform

Continued from ‘which is the best technology for your website’ we are at a point of choosing the right CMS for your website. According to a report by Salesforce, 75% of consumers expect the seamless experience on whichever platform they engage (website or social media), so the pressure on marketers is high, either they should have a strong backbone or they can choose a Content Management System.

Before we go ahead, you need to know whether CMS is a perfect fit for your or not? It is well suited under two conditions if you have a static website which takes a lot of time for site updates using standard web programming techniques or when you already have a content management system in place and you need to upgrade it.

Selecting the right CMS is crucial for development thus you need to keep several considerations in mind to reach your business goals. Few questions you must ask: which things you must consider while selecting the CMS? What features and functionalities you are looking for? Which one to pick: SaaS, hosted or On-Premise CMS Platform?

Here are the steps to conquer the quest of finding the right CMS for your business. One of the main decision lies in SaaS vs Hosted vs On-premise CMS platform.

SaaS CMS

It is an emerging category that has risen its importance in last few years. The platform works on SaaS tools like Salesforce, Google Docs, and even Gmail. It comes on a subscription basis which you need to pay monthly. Coredna and CrownPeak are the two well-known examples of SaaS CMS solutions.

Pros:

  • Feature-rich platform
  • Easy-to-use
  • upgrade platforms continuously
  • No installation required
  • Secure and Scalable

Cons:

  • Difficult to customize
  • Security is a big concern for this platform

Hosted CMS Platform

For cloud-hosted solution, you need to buy the license and then install the software or web host where you lease the server space. Hostway and WPEngine are best examples of hosted solutions.

Pros:

  • Easier and Faster Deployment
  • Highly Scalable
  • Lower Upfronts Costs

Cons:

  • Being on third party server, the confidentiality and scalability depends on the CMS host
  • Cost may differ from month to month thus can incur you extra charges

On-Premise CMS Platform

You need to buy a license and install the software on your own systems. WordPress, Drupal, and Joomla are the examples of on-premise solutions.

Pros:

  • Absolute Control Over Activities
  • Easy to Customize

Cons:

  • The experienced team required for deployment and maintenance
  • High upfront costs
  • Long installation time.

When deciding upon content management system, one of the frequent questions arises: Do you need Open Source CMS or
Commercial CMS.

Open Source CMS – It is free of charge and has their own community of developers who create and share plugins for the software. You can select from thousands of plugins to add functionality to your website. Major open source CMS include Drupal, Joomla, and WordPress.

Commercial/Proprietary CMS – It comes with a licensing fee which usually covers hosting, web design, and support. It does not include third-party plugins as it has several built-in functionalities. The common commercial CMS is IBM WebSphere and Kentico CMS System.

Some essential features of a CMS that help to drive business growth are described below:

Easy-to-Use Platform

It offers flexibility to users to manage and customize the look of the web page, without the need of any specialized programming. Also, with its ‘templating’ capabilities, you can easily duplicate content and page layouts.

Optimum performance

A website integrated with web CMS helps to load the pages quickly and maintains high performance as the website grows. The search engine friendly CMS systems help in reducing your SEO efforts. Moreover, CMS provides automated tools that help in advanced URL management thus drives more traffic to your website through search engines.

Secure and Cost-Effective

A web CMS includes various security features thus makes your website less vulnerable security attacks and data breaches. With a CMS in place, you no longer rely on the designer for common website changes. Thus, saves both time and money.

Summary

Selecting the right CMS is a challenging task. However, looking up to all the desirable choices let you choose the perfect match for your website. Besides this, there are diverse tools available online to calculate how much does a content management system cost to make a profitable decision. After getting an estimate, you can consult a reliable partner for effective content management solutions. With their experience and guidance, you get a complete suite of solutions that enrich your customer experience. Before you initiate, you must carefully evaluate vendor’s support options to ensure that they effectively meet your needs.

Guest Author :– Mark Tedson is a Senior Technical Writer at Clavax, a leading IT consulting firm for Web and Mobile app development in San Jose, California.

You Might Also Like

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>