5 Predictions and Opportunities for Augmented Reality in 2017

Augmented reality (AR) has come a long way, and it’s generating a lot of mainstream coverage, even though its usage is still restricted to a select few spheres. As another new year greets us with renewed hope and optimism, would AR technology be heading towards widespread acceptance anytime soon? Let’s find out.

The Present Scenario

While the worldwide success of Pokémon GO has provided AR with a great foundation, use of the technology is still being experimented with in various sectors. It has enjoyed moderate success in the education sector, and also been the focal point of several location-driven applications. But all in all, it can be said that AR is still fledgling at best.

What Can Be in Store for AR in 2017?

  • Increased Implementation in the Education Sector:
  • AR works in the education sector, and it’s been one of its most talked about success stories. AR transcends the boundaries associated with conventional classroom education. Even in its initial phase of implementation in select institutes, it has made students much more open to learning, all thanks to the increased engagement, and the ease of carrying just a single mobile device, which reduces learning material expenses.

  • Information on the Go:
  • Curious about the world around you? The natural course of action in today’s scenario would be to use Google Search, and then wait for the results. But while Google is the best at what it does, it could definitely be a lot faster. This has paved the way for mobile augmented reality apps that scan real world objects, and give users information quite literally on-the-go.

  • The Snapchat Syndrome:
  • Of course, Snapchat is not purely an AR app. However, it does use its principles, and that is definitely a huge reason why it is so popular. Snapchat’s business model has also inspired numerous aspirers to follow suit, as it is the perfect example of an AR based application that has managed to successfully turn itself into a profitable business venture. So expect similar applications to hit the Smartphone shelves.

  • Augmented Virtuality, Just Maybe?:
  • There have been murmurs about augmented virtuality for quite some time, but no one can guess how it’s going to turn out. All we can say is, augmented virtuality, which allows users to interact with 3D objects in simulated environments, is a stellar concept. While there are no certainties that augmented virtuality would become a reality in 2017, there certainly would be progress to make that happen as soon as possible.

  • Smart Glasses are Here to Stay:
  • Many Augmented Reality companies are turning their efforts towards developing a hands-free AR experience. While the first variants of the smart glass like Hololens and Magic Beam have not exactly captured everybody’s imagination, it has to be said that the concept carries immense potential. So it wouldn’t be a surprise to see more Smart Glasses to join in the fray.

    Guest Author:Alex Poulson is a CEO of a world-class augmented reality company, Indestry. He is creative & good in bringing new ideas to the team.

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