Do you have an SEO strategy for pushing your website to the top of the search engines?
In addition to creating high quality content, it’s imperative to focus some time and energy on link building.
On the plus side, the more content that you create, the greater chance there is that you will naturally receive backlinks. Conversely, there is no guarantee that this will generate the results that you are chasing.
Gone are the days when you could build low quality backlinks to your website as a means of boosting your website’s rankings. Do this today and you’ll end up causing more harm than good.
Since backlinks remain a top search engine ranking factor, now’s the time to implement a strategy that you can trust.
What’s the best approach for doing so? This depends on the type of website you have, the strategy that you are using and your overall view on SEO.
Regardless of where you stand, it’s important to spend time learning more about the many link building tools that are helping other marketing professionals generate positive results.
Below, you’ll find a list of 10 tools that can help you get more backlinks. When used the right way, one or more of these could have a big impact on your website’s rankings.
As a Google Chrome extension, this is one of the easiest to use tools for building backlinks.
One of the best ways to generate high quality inbound links is to pinpoint broken links on other websites, reach out to the appropriate party and suggest that it be replaced with one to your site.
Check My Links allows you to speed up this process. With the extension enabled, you can quickly check the status of each link on a webpage. While most will show up as green, or active, some will be displayed red. These are the ones that are broken. These are the ones that provide you with a backlink opportunity.
Broken link building may not be a strategy you have used in the past, but, with this tool, you can easily implement it in the future.
If you don’t want to use the Check My Links Google Chrome extension, you have another option: Broken Link Builder.
With this tool, you aren’t forced to search for broken links one page at a time. Instead, it searches the web on your behalf, helping you uncover broken links within a matter of seconds.
Once you have a list of broken links, it’s time to get to work. You can begin the outreach process, hoping to get in touch with the person who is responsible for swapping out the broken link for one that is even better. If things work in your favor, this link will now point to your website.
Getting started is a simple three step process:
- Use the tool to find broken links related to your subject matter.
- Choose pages that you can recreate or those that have content related to what you already have on your website.
- Reach out to site owners, tell them about the broken link and suggest that they link to your content.
In an overall sense, Broken Link Builder does two things:
- Saves you time.
- Helps you find link opportunities.
As a marketing professional, both of these things should be important to you.
In many ways, Linkbird is a do-it-all SEO tool. While many of its features are slanted towards link building, you can also use it to:
- Analyze your backlink profile
- Track your rankings
- Conduct keyword research
The one thing I really like about this tool is how you can easily integrate link building with your content marketing strategy. Since the two go hand-in-hand, this is a benefit that is not to be overlooked.
Other high level features of Linkbird include:
- Ability to locate websites for high quality backlinks.
- Uncover your competition’s backlinks, allowing you to chase after the same links.
- Integration with an email ticket system, which helps with the outreach process.
Last, but certainly not least, this tool has a team member collaboration feature. This is perfect for companies in which more than one person is responsible for marketing and link building. By keeping everyone on the same page, wasted time is kept to a minimum.
When you use Linkbird, link building and content marketing come together in perfect harmony. From an SEO perspective, this is a big deal.
When it comes to link prospecting and outreach, there aren’t many tools with as much power and as many features as Pitchbox.
Here is how the company describes itself:
Pitchbox automates the grunt work so you can focus on what you do best: creating real, person-to-person connections with the people you want to reach.”
If you are serious about building links and taking your brand to the next level, Pitchbox is a tool that you should access regularly.
Outreach is the name of the game, when it comes to building the highest quality links. With this tool, you can find targeted opportunities based on your search preferences. Also included is the contact information and social profiles for each prospect.
But, Pitchbox takes things one step further, by providing an automated follow-up feature. This gives you the opportunity to stay in touch with link prospects, even when you don’t have the time to do so.
Finally, its Intelligent Templates ensure that your outreach stands out from the crowd. You don’t want your email to be buried. You want it to be taken seriously. Through the use of a well organized template, you can personalize each outreach.
Pitchbox provides a variety of high level features, all without bogging you down with needless details. This is a big plus for anybody looking to build links in an efficient manner.
There is more to local SEO than meets the eye. If you are interested in ranking for local search terms, using Whitespark would be in your best interest.
An example of this would be the search phrase “Pittsburgh florists.” This turns up the following in Google:
This is in contrast to a general search for “florists” or a related term.
Whitespark is built for local SEO. Here is what it can do for you:
“Use the link prospector to quickly and easily find link opportunities for guest blogging, niche directories, link pages, sponsorships, and more.”
As you search for NAP citations, you’ll find that this tool is your best friend. It saves you time, helps you narrow your focus and gives you the information that you need to reverse engineer your competition’s citations.
Whitespark helps you find these types of opportunities:
All of these opportunities put you in position to build high quality backlinks to your site, with the intention of improving your rankings for local terms.
You can use Whitespark on a broad scale, but it’s best for those who are focused on local results.
This isn’t your traditional link building tool, but it’s one that you definitely need to use on a regular basis.
Here are a few things that Monitor Backlinks can do for you:
- Provide information on every new backlink.
- Provide information related to keyword rankings and site speed.
- Send alerts when a competitor obtains a new link.
If you want to use this tool for link building, it’s that last point that you should pay attention to.
The first thing that you want to do is set up your competitors, through the dashboard. From there, you should pay close attention to every new link that your competition receives. This will give you a better understanding of their link building approach, while also putting you in position to match them link for link.
If you think your website is worthy of the same link, you are now in position to quickly reach out and strike up a conversation. With the right approach, you may be able to have your competitor’s backlink replaced with one to your website.
Another thing I like about this tool is its backlinks SEO metrics. This allows you to learn more about each backlink, including:
- Link status
- Anchor texts
- IP host detection
- External link count
- Social shares
The name of this tool says it all. If you need help monitoring your backlinks, as well as what your competition is doing, Monitor Backlinks has you covered.
Link building comes down to one thing: generating as many high quality links as possible. Although quality is more important than quantity, that doesn’t mean that you don’t want to know when you secure a new link.
Linkstant was built on the premise that you want to know about every new backlink to your website. With this tool, you will find out about every link, right now, not later.
There is no more manual process for pinpointing new backlinks. Best yet, you don’t have to wait days or even months to find out about your new backlinks.
Here are some of the many benefits of using Linkstant:
- It keeps you motivated, as there is nothing more exciting than realizing that you secured a quality backlink.
- You can see who is most interested in your website and content, leveraging this for future benefits.
- You can see why others are linking to your website, either for good or bad reasons. If the link is associated with a negative review, you can take immediate action.
Linkstant can’t be directly attributed to building new links, but it indirectly helps you in a number of ways.
For example, you may find that a particular blog post is receiving a lot of attention. As it generates link after link, you shouldn’t sit back and let things happen. Once you know a post is hot, you can milk it for everything it’s worth, such as by promoting it on Facebook.
Linkody, much the same as Linkstant, provides a variety of tools to better understand your backlinks. It also gives you a clear overview of what your competition is up to, in regards to link building.
One of the top features of Linkody is its ability to email you when a competitor gets a new backlink. This alert should put you on your toes, meaning that you want to chase after the same link in an attempt to keep pace.
You can also use Linkody to review your competitor’s entire backlink profile:
With this, you are provided the following information:
- Number of links
- When each link was discovered
- Where the URL is coming from
- Anchor text
- Moz Domain Authority
All of these details can help you better understand your competition. If you aren’t outranking a competitor, you may not have to look any further than their backlink profile to understand why.
Linkody has divided its link building process into three phases:
- Locating and monitoring backlinks.
- Assessing backlinks through advanced metrics.
- Reviewing your competitors’ backlink strategy (to make yours better).
With this three step approach, you can use Linkody to better understand your competition and power your link building to the next level.
“Find the best bloggers and influencers, manage your relationships, and measure the value of your content.”
That’s how GroupHigh describes itself, and I couldn’t have said it any better myself.
Using GroupHigh is not as simple as some other tools, but that’s not necessarily a bad thing. There is a reason for this: it has more features than the rest.
Getting started means entering a few keywords based on your industry. So, if you are in the automotive space, you may opt for keywords such as: new cars for sale, used cars for sale, car reviews and the like.
Once your results are returned, you can filter by the last post date and Domain Authority. This ensures two things:
- You are reaching out to active blogs.
- You are only considering blogs with a strong reputation.
Another thing you will like about GroupHigh is the ability to track your results directly from the dashboard. This gives you a clear idea of what’s working, what’s not and how you can adjust your approach in the future.
In regards to SEO, link building and social analytics, you won’t find a tool that pulls together more information than this one.
“Outreach” is a buzzword that continues to pick up steam with each passing day. In the SEO world, this is nothing more than connecting with website owners to offer something of value in return for a link.
With BuzzStream, you can streamline the often challenging process of email outreach.
Here’s what BuzzStream has to say about its link building features:
“Keep your link development projects on track – and see where every campaign’s at with a touch of a button. Set reminders to follow up, track campaign progress, and share tasks with your team – so you work like a well-oiled machine.”
How many times have you sent out an email and then forgot all about it? If you follow this path in the future, you’ll continue to waste time and money.
Using BuzzStream improves your process, saves you time and allows you to generate the best possible results.
You shouldn’t expect every email to generate a positive response, but the more that you send, the greater chance you have of making a connection. Using BuzzStream takes all of the stress out of this process.
This Article Published originally here http://neilpatel.com/