With various tools for content marketing widely-available, how do you select which ones to use for your business? Should you stick with the results-giving platform or is it time to try out new ones? Whatever your choice is, this list of digital tools can help you achieve a successful content marketing system.
Marketing & Data Tabulation
Google Analytics is an incredibly powerful tool to measure your website’s traffic. Utilizing an advanced calculated metrics system, Google Analytics allows you to review the performance of your online campaigns or blog articles, tracking conversions and your viewers’ demographics – all through an in-depth analysis.
Rated one of the most popular and interactive content marketing tool, SumoMe uses a digital heat map to track what works and what doesn’t on your site. You can also optimize the Scroll Box or List Builder to increase your email marketing lists, which will boost your website’s traffic!
Promoting great content should not end with attracting visitors. Build a relationship by turning your visitors into subscribers. MailChimp lets you handle everything you need – mailing lists, email campaigns and responses/requests.
Here’s a super stealthy way to monitor your competition. Compete administers PRO self-service platform to help you gain more insight into your competitors’ progress by analyzing the effective websites and keywords based on metrics.
Youtube’s accessibility and wide range of audiences makes it an excellent platform to showcase your product, tell a story and reach out to potential customers. And there’s nothing more powerful than establishing a successful engagement between the business and its audience.
This is the coolest search engine optimization plugin for WordPress that boosts your SEO practices while increasing your content to its fullest potential with all big search engines.
What started as a platform to connect with old friends has become an important digital instrument on improving content marketing results. Facebook’s Pay Per Post feature boosts the visibility of your page’s content – reaching even non-likers. And with the platform’s advanced data insights, you’ll get a clear picture of your audience’s demographics, interests and so forth, enabling you to create more focused content to your target niche.
All that effort behind powerful and great content is useless if it only reaches a few people, right? With Outbrain, you can surely build a bigger audience as it pushes visibility through promoted content suggestions. These are the recommended links which show in the “We Recommend” or “You May Also Like” section of websites and blogs. As content is promoted, it drives more engaged traffic and has the potential to attract more readers.
Taboola, a close competitor of Outbrain, also ensures that content reaches the target audience via the right platforms. Taboola displays content in three ways – content widgets, native ads and hybrid (videos and slideshows) to provide links that readers will be drawn to click on. The advanced algorithm considers a variety of factors each time the audience loads a web page, filtering the context, social media trends, geography and many more.
Known as the link that knows all, Bit.ly enables you to shorten your URLs while gathering performance insights and audience intelligence – all through a simple, optimized link. Millions of brands are utilizing this powerful tool across a broad array of platforms – and you should, too.
MixPanel offers more than its standard features like retention analysis, funner reports and user segmentation. You can also set up A/B tests on your phone, generate in-app surveys and channel customized messages to users based on their behaviour.
Ever wondered how well your hashtags are doing? Tagboard tracks where your hashtags are used in real time while measuring the sentiment around them.
If you want a platform that keeps your content analytics in check, Parse.ly will do that for you, ensuring that your insights are easy to track so you can focus on building more engaging content for your audience.
Want to send out press releases to a wide range of journalists and subscribers? PRWeb is an easy-to-use syndication platform that allows you to distribute SEO-optimized press releases while monitoring its progress.
Cyfe brands itself as an all-in-one business dashboard app that enables you to easily evaluate all your business data from a bird’s eye view. With more than 200,000 satisfied users, Cyfe also acquires data from Google and Salesforce through an army of pre-built widgets.
Tweriod is a Twitter tool that analyzes the best time to push out your marketing content, and churns out a report outlining the best times to tweet.
Keep up with your content marketing efforts with Harvest, a brilliant tool that tracks time through an advanced software so you can understand where you spend most of your time on and how to fortify your content creation efforts.
If you’re looking for a central platform that allows you to connect with your team and community, share content and store your valuable content and contacts in one place – Pressly’s perfect for you.
Trello’s boards and cards make collaboration easy to list ideas, keep track of each task and create checklists. You can also add comments/labels, upload attachments and monitor the progress of your content marketing efforts.
Evernote lets you stay organized wherever you are. Keep track of your tasks and content ideas while staying up to date on your editorial calendar. The app is also available for download across Apple and Android platforms.
Procrastination takes a backseat as productivity pushes forward. Employing a beautiful interface, Wunderlist applies a fresh new spin on checklists. It’s a simple and effective new way to get things done while having all your tasks stored in one place.
Hootsuite is a social management dashboard that lets you distribute content efficiently. Through this tool, you’ll be able to post across social media channels in a few clicks sans the hassle of visiting each account separately to check for updates. Hootsuite also lets you auto-schedule your posts for a consistent social media presence.
Now you can schedule your content across LinkedIn, Twitter and Facebook to be posted at the best times. Buffer helps you streamline the process of content distribution more effectively.
With Pinterest, you can source for ideas and inspiration as well as organize your favorite content and resources from a slew of websites.
25. Google Drive
Write, share, export, communicate with the team, co-edit in real time – the best part of the toolset is that it’s free and very reliable!
Coschedule is a great tool because it enables you to conceptualize, organize and execute your marketing projects in one easy-to-navigate space.
27. Google Calendar
Make this your ultimate editorial and production calendar at work, because Google Calendar is an effective way to track, plan and organize all your meetings and tasks at hand.
Remember That Milk is well-integrated with Gmail, Twitter, Outlook, Google Calendar and Evernote to help you manage all your assignments seamlessly.
This app allows you to bookmark videos, articles and other resources so you can have a look at them later.
Content Writing & Presentation
30. Google Docs
30. Google Docs
Google Docs ensures that you and your team are able to work on ideas in real-time. Necessary edits are made in multiple versions and Google Docs makes it easy to track changes and revisions with ease. This free tool enables you to insert links and images, and has a research tool to make sure content is presented in the best way possible!
Visuals are everything these days. Prezi prides itself on delivering impeccable, outstanding content with a strong emphasis on creativity. Prezi ensures that your content is professionally packaged to appeal to your viewers, while communicating your ideas as effectively as possible.
Beegit is amazing because it allows you and your team to work cohesively on projects, regardless of where you might be. It centralizes your team, calendar, communication and workflow all in one place.
Businesses are hopping on the Skyword bandwagon because this content marketing tool offers various levels of content creation services, along with access to a broad array of writers and an exclusive partnership with Thomson Reuters for business intelligence, as well as Bigstock Imagery for quality stock photos.
Clearvoice takes content creation and management to a whole new level, as it integrates a flexible workflow software with an inherent marketplace to unify and elevate the branding, content creation and publishing communities.
Contently applies smart technology to enable businesses to work with professional freelance writers.
Easel.ly allows you to produce and share infographics online with much ease. Choose from a broad selection of free infographic templates or upload your own.
XYDO lets you design and curate editorial content with ease, and also assimilates very well with MailChimp to elevate your email marketing experience.
If you’ve always wanted a brain mapping tool to help you visualize the relationship between your ideas, MindMeister is the way to go!
39. Meme Generator
Memes add a comical twist to your content, boosting engagement among your audience. People love humor – so if you want to source some of the most popular memes online to accompany your articles, visit Meme Generator.
Don’t have Photoshop? That’s okay. Resize.it effortlessly resizes images for you in a jiffy, and it’s extremely simple to use. You don’t need to be a tech expert to recreate the dimensions you want.
For those looking to design online magazines and lookbooks, Issuu can help you with that. There’s no need for Adobe InDesign, because Issuu is a visually appealing tool that simplifies the designing structure to your preferences.
Animated videos have proven to raise traction among viewers. With PowToon, you can create your own animated videos and presentations, which infuses a commercial appeal to your content.
43. Embedded Tweets
Now you can include live tweets within your online content! This increases credibility and interaction on your website. Embedded Tweets allows your readers to follow the author, reply, retweet and favorite the tweets – all from the convenience of the page.
Compendium enables publishers to plan, produce, publish, promote and measure the effectiveness of their content.
Reddit seems to be a go-to site for entertainment. But for marketers, this community platform serves multiples uses for better SEO and content marketing. Navigate through subreddits and top/controversial tabs to discover trending topics that will help you generate content ideas. Participate in threads by upvoting, asking questions or leaving comments. Make sure to follow the rules of each subreddit or else you’ll get banned.
Another tool for discovering content or generating ideas is Twitter. This social media platform allows you to search for trending topics worldwide or for a specific region. Write clear, compelling tweets, launch Twitter surveys and use relevant hashtags. Twitter enables you to have constant interaction with your audience.
Want to find out what’s making the headlines these days? Get on BuzzSumo! This effective content analysis tool elevates content discovery to a whole new level through its dynamic social search engine. You can save plenty of time scouring the internet for the latest trends, because BuzzSumo does it all for you!
Thanks to Feedly, now you can include your favorite blogs and sites via RSS – hassle-free!
49. Google Keyword
One of the most powerful toTrendspottrols in the online hemisphere, Google Keyword helps you to search for keywords while comparing their rankings on Google. Lots of companies utilize this in marketing campaigns across blogs and websites.
Trendspottr gives you insights on emerging trends on social media while signaling you on popular topics, trending hashtags and rising influencers. It’s also advanced enough to provide you positive and negative sentiment measurements for each trend it identifies.
Visme is a simple, drag-and-drop, presentation and data visualization software that’s completely online and free to use. Individuals, businesses and educators with little to no design knowledge seem to love it as we have over 300,000 active users utilizing it to communicate better in form of interactive Presentations, Infographics and forms of digital content.
When it comes to churning out effective marketing campaigns, you need writers who can seamlessly weave SEO values into the content while utilizing powerful content marketing tools to boost your brand’s presence in the digital world. In the world of content marketing, always keep in mind these four things for guaranteed results – useful content, promotion and campaigns, and customer engagement. And by using the right tools of content marketing, you’ll be able to push out content more effectively while staying on top of the game.
Guest authors: Ronica Valdeavilla and Carissa Gan are experienced in content marketing and understand the importance of effective content marketing in the digital era. They write for Kaodim.sg & Gawin.ph, a leading services marketplace in Southeast Asia that utilizes advanced technology in bridging the gap between the community and service professionals.