Marketing

How To Offer Your Customers A Modernized Experience Through Unified & Omni-Channel Communication?

Nowadays, it has been a need for all businesses to present integrated solutions that include consistent and substantial standard and flawless communication process for customers and employees.

Unified and omni-channel communication is a buzzword among all the biggies. These days, these technologies have been widely accepted by private, public and government organizations. The significant reasons behind the popularity of this technology are more employee productivity, improve organizational agility, increase in profit margins and effective business communication process that result in increasing customer satisfaction.

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Most of the big boys acknowledge that to stay competitive, they should not only concentrate on their product and service but also shrewdly manage the customer experience.

So, Optimize your business communication process using below mention techniques:

Messaging

Promote your product, offers and update your customers through messaging. You can also add shortening URL to 160 characters of your message so that it will help to generate leads. Messaging will be suitable to communicate about your business because it is instant and brings more open rates.

Marketing Automation

It brings the technology and communication to get success in your marketing. It is not always possible to get connected with customers through manual intervention because it will decrease the productivity of your employees. Follow the communication channel that offers you with the perks to automate the process.

Integrate CRM with Marketing Automation

Marketing automation platforms are awesome for helping you automate processes and bring together marketing guarantee. Solid integration of CRM system with marketing automation will permit you to convert lead data flawlessly to sales, guaranteeing you exhibit the correct messages at the ideal time. A better arrangement between marketing and deals will enhance the adequacy of campaigns, and give more ROI.

Ticketing System

A ticketing system is required to offer an effective customer service. It receives incoming customer request or queries and creates a customer service ticket automatically. It will act as an inbox for customers; queries and concerns. It will raise a ticket to the support agent and help agent to provide customer support more quickly and satisfactorily.

Cloud Telephony

Cloud telephony systems are one of the advanced technologies that are changing organizations and saving entrepreneurs cash. If your business utilizes employees from remote areas and if you are looking to bring down your organization’s phone bills, the price of cloud telephony will assist you to work more astute and save money.

Interactive Voice Response

An IVR system offers automated communication between machine and human through voice. An IVR application communicates with the callers starting from a recorded script. It induces a reply either verbally or by pressing numbers on the keypad and gives the caller with data in view of the responses given. The benefit of such application is that it provides a quicker reply time, particularly when many clients are connecting in the meantime. The application is likewise helpful as it guides the clients to the right channels to encourage speedy help.

At the point when entrepreneurs need to enhance operations, they first concentrate on their inadequacies. Using unified communications needs just a small time and money investment with respect to entrepreneurs that are most worried by seeing the outcomes. Therefore, as a business proprietor, you need to choose right communication tool that offers your customer a great experience.

Guest Author: Bagmee Vijayashree Jena is a Content Marketing professional at MOBtexting. She enjoys working in the field of Digital Marketing and try to produce writings that readers generally enjoy reading. Bagmee loves writing about business, social media, digital marketing, travel & tourism, health & technology, etc.

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