As the landscape of social media continues to change, the marketing demands and requirements for any business must bend and adapt to the changing climate. Social insights give us a healthy view into the concerns, interests, and preferences of both existing and future customers. This is why it behooves marketers to keep their ears to the ground and pay attention to what’s going on with social media. This type of focus will let business owners know what type of content a target audience will consider most compelling and relevant. Social insights also help businesses to develop a better understanding of their customer base. In turn, this knowledge can be used to drive content that results in increased brand loyalty.
Observe What’s Trending
It’s no secret that social trends are constantly moving and changing. Yesterday’s Superbowl chatter easily becomes old news in the wake of a new development or juicy bit of news. This is why your finger must constantly be on the pulse of what’s going on in the here and now. This type of social data lets marketers know what their audience is paying attention to. This important piece of information helps create content that will be relevant and interesting to an audience. Social insights help marketers to develop content that reflects the current status of an audience in real time. This type of timely relevant conversation can even help marketers to grow their audience, based on the ability to create timely relevant content.
Use Social Insights to Create an Emotional Connection
Social insights also reveal what an audience values. The knowledge of what audience values can be used to create an emotional connection between the audience and a brand. When your audience feels heard and understood based upon the content that’s being created, brand loyalty often occurs. Creating an emotional connection deepens the connection between an audience and a brand.
Develop a Local & Global Perspective
Any effective marketing strategy embraces current events on both a local and global level. This information is vital to creating content that is relevant and compelling to a target audience. Simply paying attention to current events takes all the guess work out of creating content that is relevant and effective.
Pay Attention to What Users are Saying on Social Media
When your audience speaks, listen. This is one of the reasons that social media has so much impact. Everyone has a voice. Once your audience has spoken you have the opportunity to actively engage with them to garner more understanding. This is another effective strategy. Your audience trusts the opinions of their peers and makes decisions based upon the experiences of others. Actively engaging with your audience creates an opportunity for more awareness and understanding. Greater awareness and understanding drive effective content.
Allow Social Insights to help Guide Marketing Strategies
Social insights shouldn’t be looked at in a vacuum. Instead, they should be considered a vital piece of the marketing strategy. Although social insights and data alone can’t drive a marketing strategy, they shouldn’t be ignored. They should be incorporated and used to help develop an effective marketing campaign.
Social insights and data convey a great deal of information that can be extremely helpful in creating timely, relevant, and compelling content. This information gives marketers a bird’s eye view into the thoughts and minds of their target audience. This information also helps marketers to develop an emotional connection with a brand through the use of content that conveys timely and relevant information to an audience. This data should play a vital role in developing an effective content driven marketing strategy.
Guest Author: Alfred Winston is a tech blogger, who has contributed many technical articles on the web. He writes for Dot Com Infoway a full-service digital marketing company that specializes in Search engine marketing, Social media marketing and Mobile apps marketing”