Tech

The Status of Self Driving Cars

One of the trendiest topics in technology these days has become the idea of self-driving, autonomous vehicles. You may have noticed that most every major car manufacturer now includes self-driving features (such as braking before a collision or perfect parallel parking) in commercials. There also seem to be constant updates about the progress being made by major car manufacturers and tech companies in producing autonomous vehicles that are ready to hit the consumer market. But how close are we really to these vehicles becoming a mainstream reality?

For a lot of people, the first company to look to for updates is Tesla. Elon Musk’s pet tech giant has become a leader in innovative concepts and they’re working hard on the development of autonomous vehicles. Musk has gained a reputation for ambitious goals and seemingly impossible achievements, but he might have outdone himself with his latest claim about self-driving cars. Specifically, he said he’d produce a self-driving Tesla that could make it from Los Angeles to New York City without human intervention by the end of 2017. Even for those who are optimistic about the development of this technology, that’s an ambitious timeline. But Musk wouldn’t be himself if he didn’t push his companies forward by challenging them to meet such deadlines—whether or not he actually reaches his goal. In fact, merely stating such a goal probably means that he’s closer than we might otherwise believe.

Read More Also : Self-Driving Car Technology is Here- Get Ready to Be Hit by the Future

However, while Musk is conducting his own experiments with autonomous vehicles, other people and companies more focused on mass production and even public transportation are making what might seem to some as more realistic estimates. A report recently surfaced indicating that Ford Motor Company aimed to be mass producing fully automated vehicles by 2021—a full four years after Musk’s ambitious goal, but also on a broader scale. It’s worth noting that Musk is only suggesting he can conquer a cross-country test by 2017. Ford, on the other hand, is talking about mass production of consumer-ready (and road-ready) vehicles. This is a stronger indication that within five years’ time, self-driving vehicles may become the norm, at least insofar as they’ll be viable alternatives to ordinary cars.

Some similar estimates to the Ford projection have also been put out regarding companies like Lyft and Uber, both of which are working on self-driving fleets that will effectively change the nature of ride sharing and “taxi” style transportation. The idea of summoning a vehicle that will come on its own to take you where you need to go is likely going to be a reality around the same time (if not slightly before) self-driving vehicles become available to the mass consumer market.

The question a lot of people are starting to ask when they see headlines and projections like these is simple: what’s the hold-up? We’ve already seen incredible video demonstrations of self-driving vehicles in action, and whenever a new one spreads online the capabilities of the technology become more clear. It seems that if you browse the internet, there are already vehicles fully capable of handling busy roads all on their own. So why are we going to wait a few years before they’re actually on the roads in significant numbers?

The answer to that question is that, as advanced and impressive as some models already are, there are some pretty significant hurdles that still remain.

Among them are potential problems like these:

  • Specific Tech Hurdles – Certain sensors and capabilities of self-driving vehicles are still being tweaked to master the nuances of road performance.
  • Morality Questions – It’s still unclear how autonomous vehicles will handle dangerous situations, particularly in terms of whether to prioritize the safety of the driver or the safety of the most possible people involved in a potential crash.
  • Consumer Loyalty – While most people are fascinated by the idea of self-driving cars, actually switching over to them will likely be a very gradual process. Some simply won’t trust the technology. Others won’t be ready or able to buy in. For instance, what if you happen to buy a beautiful new car in 2019? You may not be inclined to switch over until 2025 or 2030.
  • Regulations – Perhaps the biggest question mark is how the government will factor in. We don’t know for certain yet where self-driving cars will be allowed to operate among other regulatory issues

These are just some of the issues tech developers and car companies will be looking to address in the coming years. The top priority is perfecting the actual technology, which is why Musk and Tesla are worth keeping an eye on. While other companies are focusing more on an eventual mass roll out of self-driving vehicles, Musk appears to be ahead of the pack in actually making the technology road-ready. Once that is accomplished it can be imitated, duplicated, and, once some of the above issues are solved, mass produced.

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Ecommerce

Why it’s time to add eCommerce Channel to your Small Business

As a small business owner , it is very important to understand the new trend and patterns that are shaping the world that we live in. The internet and web development standards & best practice are constantly evolving. How people consume information and access your business offline and online has changed drastically in last few years.

But have you ever considered to add eCommerce Functionality

According to Pew Research center, 72% of American Adults now own a smartphone, up from 35% in 2011. Many of these smartphone users access information about your company, products, services, reviews etc. online. If they find it interesting then they would like to acquire your product from your website itself instead of calling you on phone or visiting the store.

According to Nielsen, “ Us adults spent on average 34 hours per month using the mobile internet on smartphone and 27 hours on PC internet. “ This is huge.

The benefits of adding eCommerce channel to your existing businesses are many. Your website is an online representation of your business and it is available 24/7/365. Whereas brick and mortar store are open only during working hours.

Furthermore, there is not any concrete reason not to build eCommerce functionality to your website. If you don’t have a website it is easy to build one with minimal cost and get started with eCommerce functionality.

Social Media

Social media sites like Twitter, Facebook can help you build a loyal customer base and build brand and trust. Some social network works better for your business than other, you need to figure out what works best for your business.

If you have a very visual array of product that can find interest on visual-centric networks like Instagram and Pinterest. The social network can send you huge traffic to your website & generate sales if they use smartly.

Understand the Cost

Building an eCommerce website is going to cost you some money. It is best to opt for open source solutions for an eCommerce website to start with rather than making it custom store. Platforms like Magento, osCommerce, Opencart, WooCommerce etc. gives you lots of options to setup your store.

You can also try to explore the option to sell using a Shopify platform. Shopify offers easy sire builders and you can get started for free. You can also hire a freelance to setup Shopify store for your business.

New Revenue Stream

eCommerce opens up a new revenue stream for your business. Many businesses look to steadily grow their relationship with the customer and cater to their need. With eCommerce, you can look beyond one-time transactional purchase and instead move to becoming ongoing services provider. You can connect with the customer via social media, email etc. You can send new product updates, happening etc. to you customers on a regular basis so that customers keeps in touch with a brand.

The key advantage of an online relationship with the customer is an ability to capture customer data over a period of time and provide a personalized experience that your customers will love.

Mobile Shopping Experience

As discussed earlier , more than 30 % of all mobile shopping is now done through mobile phones. It is really important to make mobile & tablet browsing experience smooth. You need to optimize a website so that it has uniform user experience across different screen sizes. If mobile shopping experience is enhanced it gives customers extra push to complete the purchase before losing interest.

Complement Brick-and-mortar

eCommerce will complement your brick-and-mortar store. The main goal of eCommerce is to increase sales with online channel and not cannibalize existing sales. You can do online marketing of your eCommerce store and attract new users who are looking for the product which otherwise have gone to other websites. Brick-and-mortar store is limited within a geographical area – but online business has no limits. You can do business anywhere in the country.

Inexpensive and Targeted marketing Channel

With eCommerce store, you can target new pool of customers. It is important to do SEO and let search engine understand about the product and rank your website for a particular keyword. Besides search , you can use email marketing, RSS feeds, blog posting etc. to attract the visitor to the store. If you were to run marketing campaign online it is inexpensive to traditional marketing methods like newspaper, billboard etc.

Compared to brick-and-mortar store investment, online storefront & marketing cost are way lesser.

Conclusion

There are many benefits of adding eCommerce features. The majority of the brick-and-mortar business will see improvement in sales and grow their revenue by setting up an online store.

I hope you will find this post very useful regarding setting up eCommerce for your business. Let me know any questions if you have any questions in a comment. I will reply it ASAP.

Guest Author: Gaurav Kanabar is the Director of Alphanso Tech: Mobile App Development Company, providing the services in the arena of the iPhone & Android App Development & . With the immense support from the adroit team, Alphanso Tech has been serving a huge client base worldwide.

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Apps

Apps of Play Store – Are they Safe and Useful

Have you ever experienced any kind of malware in your phone? You would not probably notice it until it is rooted or jailbroken. The virus of smartphone is real. But, all thanks to App store as they do a real good job to combat malware.

But, as they say, no process can be full proof and safe. This thing too had its share of stuffs and we will help you get through it. However, if we assume that you will stick to your in-house software store, i.e., the App Store or the Google Play, the chance of the infection lessens down considerably. All thanks to the approval process. Through this discussion, let us talk about the various kinds of malware that could get through your system and how we can protect them.

Filters and their mode of work

It is almost known to all that Google’s Android Market, presently known as Google Play was once open to all. Most of the things were there in the market, kept open and that too without much of oversight. Hence, problems like malware were found by many users. Once reported, Google used to take down those apps from the store. Then, a filter for software malware was introduced that had the potentiality to scan all submission which is known for infections.

Later on, in 2014, Google came up with furthermore personalized process of having someone dedicatedly monitoring each and every app. The reviewers kept monitoring the apps that went to the Google Store. However, Google had a fast approval process of having an app on-boarded to Store with few hours or a day, precisely.

However, Apps which are not so speedy often took or rather still takes almost a week’s time to get approved through approval process. The appointed reviewers take the responsibility to test each and every App and hence, it becomes a long time for the developers to wait post submission of their apps. Software with any kind of malware is rejected then and there.

Read More : Avail The Most Popular Apps of 2016

Many people have said things about apps, their approval process and usage. However, the main thing is that not many Apps have malware in the App Store. One more thing, by both system we mean the software that we install from the official store on the phone are being reviewed, either by the filters for software malware or by the human reviewers appointed for this specific task.

Hence, the chance of something bad passing through such a stringent process is almost negligible. However, human error is inevitable and even systems collapse or technology fails. So, once in a blue moon you might encounter some kind of error.

Some of the examples of Malware those got through

You might not believe but it is true that even iPhone can get malware, and it can happen when they are jailbroken. It has been proven and seen that malware can even pass through toughest and stringent of the test like that of Apple’s strict filtering process. It was a research team from Georgia that could successfully sneak in some malware in the App and Apple was not able to catch it through its testing process. However, as it was a research team, they pulled the malware back.

Also, the actual adware has passed through the Google Play’s strict process. In the beginning of 2016, it was seen that a card game called Durak, which is fairly popular was found to have malware. It was dormant for a while and hence it was not caught initially until it started showing ads for that of the third party stores. Google then chose to remove the App from the Google pay Store. But, there are chances that some of similar kind of Apps are still there. So, if there is any doubt, follow steps to know the App better.

Nonetheless, it is not necessary that malware would come from Apps. Take for example Wire lurker, it affects iOS device via OS X that is through USB. Also, it works even if the device is jailbroken. There is a quote from Palo Alto Networks, a security company, “WireLurker monitors any iOS device connected via USB with an infected OS X computer and installs downloaded third-party applications or automatically generated malicious applications onto the device, regardless of whether it is jailbroken.”

So, it keep your device clean from malware, you also need to keep your desktop or laptop devices clean.

Conclusion

It is true that malware is quite a strong thing to handle and it also a strong argument. But, surely it has a solution and we have our share of arguments ready for it.

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How To Take Your Email Marketing To The Next Level in 2017

Everyone is trying to be the queen or king of email marketing. We all want new visits, leads, and qualified contacts. If you are not doing these 7 things in 2017 you are sure to fall behind the curve.

1. List Segmentation

  • To churn more qualified leads you need to market to segmented lists. If you are still marketing to large chunks of audience members you are never going to grow quick enough to keep up with the competition.

2. Smart CTA’s

  • To simply change out a call to action after a monthly or weekly reporting meeting is just not cutting it. Your CTA’s need to be smart. They need to offer different content or actions based on someone’s history with your blog, product or website.

3. Social Events

  • Keeping up on social networks is a must in 2017. If you are not live streaming events and cross posting you won’t stay afloat. Your customers and prospects for that matter, need a way to communicate with you. Social media is that open bridge they need.

4. Action Based Triggers

  • With all these new tools and sites to keep up with no one has time. Action based triggers is another must for email marketing. When someone clicks on a certain series you need to have a campaign ready and directed just for them.

5. Email Provider Friendly

  • When crafting your emails keep in mind all the popular email provides, a text based version, and even a website friendly version. Your emails are bound to be opened in a provider who doesn’t like images or video or X, so make sure your emails look pretty even if they are just text.

6. Mobile Ready

  • Email opens on mobile grew 30% from 2010 to 2015 (source). Your email marketing team needs to be aware that people are consuming email on mobile and the actions they are likely to take are different than those on desktop.

7. Video

  • 92% of video consumers share videos with others (source). This alone is reason enough to start including video in your email marketing strategy. You need a way that allows your audience to share and be your personal advocates.

With 2017 right around the corner I think your audience would benefit to know exact what they should be including in their email marketing strategy.

Guest Author: Karen Gerberry has a passion for blogging, social media, and cats. She is the Manager of Ving Success and Marketing at vingapp.com. She strives to connect customers with a tool that will allow them to improve the way they communicate.

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Tech

Why Android Technology Had Been So Popular Till Now?

Mobile phone technology is growing with the growth in science and innovations. As the number of mobile phones users is increasing the facilities of these phones are also increasing. In present, these phones are not only being used for phone calls but they have innumerable uses and features including camera, music player, gaming, TV, Web browsers, social media etc. And with the increasing innovations and technologies new operating systems and software are being required.

What is android technology?

In the last 15 years, the Operating systems have developed a lot and enhanced to a new level. Starting from the era of black and white phones the latest mobile operating systems have come far away. One of the most widely used mobile operating systems these days is Android. Android is an operating system software that also consists of middleware and key applications. Android Inc. was developed originally by Palo Alto of California, U.S, by Rich miner, Andy Rubi, Nick Sears and Chris White in the year 2003, later in 2005 Android Inc. was acquired by Google.

The first mobile phone working on Android OS was HTC G1. Each and every version of Android updates are named based on deserts like Cupcake, Donut, Eclairs, Froyo, Gingerbread, Honeycomb, ICS (Ice cream Sandwich), and Jellybean, KitKat, Lollipop, Marshmallow, and Nougat.

Features and Specifications:

Android is the most powerful and greatest operating systems for a smartphone which supports a lot of applications. And these apps make this operating system more comfortable and advanced for its users. Android hardware is mainly supported and based on ARM architecture. Some of the major specifications of Android OS is as below:

  • Application framework
  • Dalvik Virtual machine
  • Integrated browser
  • Media Support
  • SQLite
  • GSM technology
  • Bluetooth, Edge, 3G,4G, Wi-Fi
  • Compass, camera, and GPS etc.

The android smartphones come with an integrated Android market which is online software store. This store is developed by Google and it allows users to select download and update the apps developed by third party developers.

Design and Architecture

android-2

The Android apps are programmed in java language. Android is available as open source for developers to develop apps which can be sold on the android market. Android system relies on Linux version 2.6 for the core system services like security, process management, network stack, and driver model and memory management.

Android OS does not have native X window system neither it supports standard GNU libraries which make it harder to port the existing Linux/GNU apps or libraries to android.

Security and Privacy

When talking about android, it can be assumed as a multi-process system in which all of its apps runs their own processes. The security between apps and systems are enforced through Linux facilities at process level like user and group IDs which are assigned to applications.

The smartphones having android operating systems have abilities like reporting the locations of Wi-Fi access points and physical locations of every person form that points.

Applications

Mainly the android OS is widely used in smartphones, tablets, PCs, Google TV, netbooks and other devices like Google wear, Google watch etc. The main and major hardware platform of these operating system are ARM architecture. It provides supports x86 project from Android x86 project, and Google TV uses a special; x86 version of Android.

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